Privacy Policy

This Privacy Policy governs the manner in which 5W Insights ("we," "us," "our") collects, uses, maintains and discloses information collected from users (each, a "User") of the website ("Site"). This Privacy Policy applies to the Site and all products and services offered by us.

Types of data that we obtain and use

We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our Site, register on the Site, subscribe to the newsletter, respond to a survey, fill out a form and in connection with other activities, services, features, or resources we make available on our Site. Users may be asked for, as appropriate, name, email address, mailing address and phone number. Users may, however, visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personal identification information, except that it may prevent them from engaging in certain Site-related activities.

5W Insights receives data from data compilers and suppliers, as well as public sources such as census data and other public records. Some of the data we use and make available is Personal Identifiable Information ("PII"). PII includes name, address, telephone number, and email address.

5W Insights does not collect or use individual social security numbers, banking information, or information that we know was collected from persons under eighteen (18) years of age.

Non-personal identification information

We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about Users' means of connection to our Site, such as the operating system and the internet service providers utilized and other similar information.

Web browser cookies

Necessary cookies - These cookies are necessary for the website to function and cannot be switched off in our systems. They are required to use for customers to access our online products/services and can not be switched off.

Analytics Cookies - These cookies allow us to count visits and traffic sources. All information these cookies collect is aggregated and therefore anonymous. No Personal Identifiable Information (PII) is collected or shared using these cookies.

How we use collected information

We may collect and use Users' personal information for the following purposes:

  • To improve customer service
    Information you provide helps us respond to your customer service requests and support needs more efficiently.
  • To personalize User experience
    We may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site.
  • To improve our Site
    We may use feedback you provide to improve our products and services.
  • To send periodic emails
    We may use the email address to send Users information we believe may be of interest to them, including company news, surveys, updates, product or service information, promotions and offers. It may also be used to respond to User inquiries, questions and/or other requests. If at any time the User would like to unsubscribe from receiving future emails, we include unsubscribe instructions at the bottom of each email.

5W Insights uses Personal Information for analytical and list rental purposes for our clients. We help our clients understand the demographic profile of their customers/members by appending demographic information to our clients' customer/member databases and providing demographic reports to clients to help them understand their customers/members better.

We also provide list rental services to our clients to reach new customers/members through online and offline marketing campaigns.

How we protect your information

We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure, or destruction of your personal information, username, password, transaction information and data stored on our Site.

Sharing your personal information

We may use third-party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out emails, newsletters, or surveys. We may share your information with these third parties.

Changes to this Privacy Policy

We have the discretion to update this Privacy Policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this Privacy Policy periodically and become aware of modifications.

Your acceptance of these terms

By using this Site, you signify your acceptance of this Policy. If you do not agree to this Policy, please do not use our Site. Your continued use of the Site following the posting of changes to this Policy will be deemed your acceptance of those changes.

Managing Your Personal Information

Please click this link (click here) to:

  • Opt out of the use of your personal information being used for targeted advertising
  • Limit the use of your sensitive personal information
  • Receive a copy of your personal information that is in our national consumer database
  • Request that your personal information be deleted from our national consumer database
  • Request that we correct inaccurate information in our national consumer database

Services we provide

We use Personal Information to provide the following services:

  • List Rental Services. We provide our clients list rental services for online and offline direct marketing campaigns.
  • Analytical Services. We use PII to provide analytics and customer/member demographic profile reports.

Third parties and partners

Third Parties: 5W Insights may share data, including Personal Information, with service providers that help provide services requested by our clients to fulfill the sending of display ads and emails.

Partners: We may share data, including PII, with business partners to help provide targeted advertising and for analytical purposes.

5W Insights licenses personal information to our customers for direct marketing purposes. 5W Insights does not have any data about consumers younger than 18.

Categories of third-party partners for which we sell or share data with, List Rental Providers, Marketing and Advertising Agencies, Consumer Packaged Goods Companies, Membership Organizations, Warranty Providers, Non-Profit / Charity organizations, Retail Stores

Third-Party Service Providers: 5W Insights may share data, including PII, with a variety of service providers in order to market various products such as consumer service providers, marketing and advertising providers, and consumer marketing companies using direct mail campaigns, email marketing campaigns, digital ad campaigns, data enhancement, and analytical services.

Contacting us

If you have any questions about this Privacy Policy, the practices of this Site, or your dealings with this Site, please contact us at:

This document was last updated on January 3, 2023.