Our passion is to create and apply amazing AI tools and data to provide you with powerful insights, models and audiences so you achieve remarkable engagement and results
We are brutally honest and will always act in your best interest. We pride ourselves on delivering among the best strategic and tactical advice, models, insights, reports, information systems and creative materials in the industry. We use the best tools available, apply innovative techniques and have a proven methodology to advance our clients' success incrementally through a series of high-payoff steps.
5W was founded in 2009 by Jerry Montgomery and David Barron with the goal of helping direct marketers maximize their success by optimizing their 5 W's — Who to engage, with What content, Where, When and Why. We accomplish this through a unique mix of experience, advanced machine learning and data mining algorithms, data and direct marketing acumen.
Our key employees have delivered value to more than 150 organizations and led over $100 million in marketing analytics, data mining, advanced decision system and database development projects.