Welcome. If you’re a direct marketer, 5W may be able to help you increase your revenues and profits by working with you and your organization to optimize your 5Ws:

• Who (individuals, groups, segments)
• What (message, offer, creative, keywords)
• Where (online, email, direct mail, search, telemarketing, mobile, other)
• When (timing, frequency)
• Why (ROI, metrics, short- and long-term benefits)

My staff and I have helped online and offline direct marketers such as General Electric, AAA, ALLTEL, Traffic Marketplace, Green Mountain Coffee, Gannett, The Salvation Army, Valassis, and many others increase their success. We accomplished this using our expertise in analytics, database marketing, and creative services, as well as our advanced tools and methodologies.

This site describes who we are, why you should consider us, what services we can offer you, and how we work with our prospects and clients.

Please email or call me if you would like to start a dialog about how to optimize your 5Ws. We will do our best to give you value every time we interact.

Jerry Montgomery
Founder & CEO
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
(434) 973-6537